I think that the most important communication success factor is being "clear." By this I mean it's important to give any message clearly so the receiver understands the message the way the sender wants it to be understood.
Sometimes when people are in a hurry, it's easy to communicate without explaining. Because sometimes we already assume that the person knows the details, or the background of the message being given. Without a full understanding a message can be easily misunderstood. That's why it's SO important to be clear when communicating.
A message that is over explained (or just too long) can be confusing, as well as a message that is under explained. To communicate effectively the message needs to be specific, but not to the point where it makes the receiver feel stupid.
When writing a message, it's important to think of who the person getting the message is. How much do they already know? Are they expecting this message? How would you want the message to be given if you were the one receiving it? After answering these questions, the message should be easier to make clear. In the end the communication should be a success.!
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